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Campaign ROI tied to covers and net margin within 24 hours. Channel mix, attribution, and what to do next — not a monthly recap.
WHERE THE BUDGET LEAKS
ROI lands a week late. Next month's plan goes in before this month's data does.
Attribution lands the week after the campaign. You're already planning the next one.
You see covers and revenue. You don't see whether the campaign cost more than it earned.
Loyalty, paid social, search, email — last week's mix continues by default, not by analysis.
Competitor pricing, weather, events — none of it shows up in the brand brief.
HOW SUNDAE HELPS
Live attribution to net margin, channel-by-channel ROI, market-aware planning.
Every campaign ties to attributed covers, average check, and the margin those covers actually earned. Spend per acquired dollar of margin — not per click.
Loyalty, paid, search, email — each with live ROAS, attributed covers, and cost-per-cover. Move budget while the campaign is still running.
Loyalty + lunch combo converts at 2.3× search alone. Cross-Intelligence surfaces these pairings so you stack channels, not run them in parallel.
Competitor promos, local events, weather — all in the morning brief so the campaign plan reflects the market, not just the calendar.
WHAT CHANGES
Reallocate while it matters, prove margin not just covers.
Move spend off the underperforming channel before the month closes — not after.
Margin-attributed ROI defends marketing spend to finance with the same numbers they live in.
Cross-Intelligence shows which channel combinations multiply each other — not just which work alone.
Plans built knowing what competitors and the local market are doing — not just last month's spend.